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Old 10-22-2012, 12:53 PM   #1
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Default Swedish digital media school opens branch here

Swedish digital media school opens branch here
By Matthias Chew

Swedish digital media school Hyper Island - known for sharpening advertising and communications talent for the industry - has opened a branch in Singapore.

Dubbed the "digital Harvard" in creative circles, it will start classes next March for industry professionals and those seeking a career change, at its leased Alexandra Road premises.

It decided to open a branch here this year after it was approached by the Economic Development Board (EDB) in 2010, said its Singapore managing director, Ms Christina Andersson.

Founded in 1996 in Karlskrona, Sweden, it also has branches in Stockholm, New York and Manchester, and offers both vocational training for students and workshops for executives.

The Singapore branch will be no different. On top of training executives, it will enrol students for its full-time, year-long specialist diploma programme for producing marketing content online. The interactive art director course will cost $23,000 - the same as at its other branches.

From July, it will roll out its master's programme in digital media management - a degree granted in partnership with Teesside University in Britain. EDB's executive director for professional services, Mr Kelvin Wong, said it sought out Hyper Island because of the school's "close industry linkages" and potential to "strengthen Singapore's talent in the marketing and communications industry".

At Hyper Island, unlike at other schools, grades are not a big factor in the admissions process - one needs only O levels and three years of work experience. Applicants are instead tested on creativity to gauge their potential for innovation.

With each class capped at 25 students, applicants are also put through personality tests to ensure a wide range of backgrounds and temperaments. There are no essays and grades at Hyper Island, where learning by doing and from peers is key, said Ms Andersson.

The school has no permanent teachers. Instead, it invites industry professionals to run workshops where students work on projects based on real-life briefs given to creative firms - complete with budgets, deadlines and "horrible clients who change their minds".

With the rapid changes in digital media, using industry veterans to teach students will ensure that what they learn is up to date and relevant to the local context, said Ms Andersson.

The school also requires students to serve a 15-week industrial attachment. About 98 per cent of its graduates find jobs before or shortly after graduation, and about one in 20 goes on to start his own business.

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Old 10-22-2012, 02:09 PM   #2
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Hyper Island - Specialist Diploma Interactive Art Director

Join a deeply collaborative, lightening-paced environment that mirrors the modern workplace. Whether you are currently an Art Director, Graphic Designer, or even a Copywriter, the Specialist Diploma Interactive Art Director Programme will help you sharpen your design skills and challenge you to solve real world problems in a digital environment. Created in partnership with industry professionals, the programme covers the entire production spectrum, from strategy to execution. Students will gain expertise in branding, conceptual development, digital design, user experience, user-centered design, business development and entrepreneurial skills. This is all in collaboration with key industry players to ensure you get the latest input from the industry. You will leave you after the programme with a capacity to create strategies, concepts, and designs navigate group dynamics, and practice self-leadership.

Programme Foundation
Future Digital Industry
Client Design Strategy & Branding
Interactive User Experience
Advanced Interface Design
Marketing yourself
The Agency
Professional Practice
Wrap up and Graduation week

Specialist Diploma Interactive Art Director - Singapore | Programs | Hyper Island

Last edited by savethewow; 10-22-2012 at 02:11 PM.
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